Denitria Lewis is a senior marketing executive who has found her niche in media strategy and cross-cultural marketing insights.  As senior strategist, Denitria has worked for and consulted for top agencies across New York, Chicago, Atlanta and LA.  She has over 12 years of  media and brand marketing experience on brands such as McDonald's, Diageo, Toyota and Wal*Mart, most recently providing digital strategy for TIGI Haircare. Denitria is passionate about the convergence of brand marketing, pop culture and technology. She has been a featured speaker or instructor on topics regarding Social Media, Startup Culture, and the emerging Green Rush Economy. Currently, Denitria's passions have taken shape in the form of a documentary, #RewriteTheCode, a film exploring the intersection of Race and Gender in tech on which she is Associate Producer.  Her goal is to provide clients with marketing and media strategy that helps them speak to the right target!